Sony Ericsson Jumps on Hard Candy Bandwagon a Little Late
The Material Girl sure gets around these days. Sony Ericsson said that it’s going to bundle music and mobile content from Madonna’s recently released album Hard Candy on new phones in 27 countries in Latin America and Europe, Cellular-news reports.
Through a deal with Warner Bros., Sony Ericsson will sell two content packages – one with the full album and some wallpapers and ringtones and the other with five tracks plus the mobile goodies.
Sony Ericsson is the latest in an impressive list of mobile partnerships centered on Hard Candy.
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