Social analytics and ad network service Sometrics tonight announced a new service for developers who are integrating virtual currency offers from multiple providers: a new dashboard tool which allows developers to compare performance between networks.
“Our new platform will manage offers from any ad network, including Super Rewards, Offerpal and SocialMedia Networks. Sometrics will measure and report revenue, completion rates and demographic details, to help application developers analyze the effectiveness of each offer network,” CEO Ian Swanson said.
While Sometrics won’t disclose much in terms of specific applications working on its platform, the company claims 1,800 publisher partners serving 1 billion ads per month. It serves as both an analytics solution for publishers and a targeted social advertising solution for advertisers.