Soledad O’Brien has embarked on a new journey, and she couldn’t be happier about it. The former CNN morning anchor recently launched Starfish Media Group, a multiplatform company dedicated to uncovering empowering stories from around the world.
In the latest installment of Mediabistro’s So What Do You Do?, O’Brien discusses the challenges of starting her own company, her thoughts of the current state of cable news and the importance of pursuing stories that remain uncovered by the mainstream media:
You’ve said that Starfish Media Group allows you to explore topics that you care deeply about. How would a broader adoption of that model affect journalism as a whole?
In a way, I think what you’re seeing already among viewers is that exact model. People are interested in things not necessarily covered by the mainstream media, so they download things online. The categories are growing because people find out that they’re not able to get information about stories that are of interest to them on the evening news. So I think that’s already in place and it’s only going to become more so….I think that there’s a sense of “I have a story to tell” or “I would like to see my story reflected” somewhere, especially in a nation that’s more and more demographically diverse.
To get career tips from O’Brien and more info on her company, read: So What Do You Do, Soledad O’Brien, CEO of Starfish Media Group?
— Aneya Fernando