What Every Social Media Marketer Should Know About Zmags

Zmags is an SaaS delivered, rich-media merchandising and analytics solution for personalized, interactive online catalogs and digital magazines simulating brands’ offline experiences. These Zmags present equivalent customer experiences whether delivered on web browsers, within Facebook pages or on mobile devices.After the jump — what you need to know about Zmags

Zmags is an SaaS delivered, rich-media merchandising and analytics solution for personalized, interactive online catalogs and digital magazines simulating brands’ offline experiences.

These Zmags present equivalent customer experiences whether delivered on web browsers, within Facebook pages, or on mobile devices.

Ways the product benefits social media campaigns

Zmags is a means to increase engagement and conversion by allowing brands to create interactive catalogs optimized for Facebook with design and function intercomparable to browser and mobile presentations.

Coolest feature

Shopping cart integration for buying directly within Facebook Page contributes to a unified brand experience and reduction of the disruption of users moving from Facebook to an e-commerce site to complete transactions.

Feature rundown

  • Converts offline and online content into architected brand experiences optimized for iPad, iPhone, Android and browser-based users
  • Integrated e-commerce
  • Analytics about aspects of the user experience, from browsing through buying, can help brands gain knowledge about consumer engagement on Facebook and shopping cart activity details

User profile

Zmags is geared toward leading brands and retailers seeking a way to leverage their offline merchandising templates online and across mobile and social media platforms.

User review

“We’ve found tremendous benefit in using our offline content to support online commerce, as it has allowed us to maintain our couture brand image across all consumer touch points while developing a much better understanding of how our customers shop and interact with our site. Zmags is providing tools that deliver intelligence we can immediately implement to better meet our customers’ expectations – regardless of where and how they interact with our brand.” — Amy Sullivan, director of e-commerce at Brahmin

Compared to competition

According to the company, “Zmags is the only e-commerce enabled merchandising and analytics solution that offers a highly customizable customer experience online, across mobile devices and social media platforms. End-users who engage with brands via the Zmags digital experience are twice as likely to convert from prospects to buyers versus other e-commerce channels.”

 

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!

 

Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers malarky-free social, digital and linear media solutions. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.