What Every Social Media Marketer Should Know About ReTargeter

ReTargeter is a web-based platform that combines online advertising retargeting software and social media marketing. When prospective users or clients visit a brand’s site and leave without converting, ReTargeter follows them and serves them ads encourage them to return to the brand's site and convert.After the jump — what you need to know about ReTargeter

Arjun Dev Arora, CEO & Founder, ReTargeter

Arjun Dev Arora, CEO & Founder, ReTargeter
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ReTargeter is a web-based platform that combines online advertising retargeting software and social media marketing.

When prospective users or clients visit a brand’s site and leave without converting, ReTargeter follows them and serves them ads encourage them to return to the brand’s site and convert.

Ways the product benefits social media campaigns

ReTargeter Social, the platform’s social media implementation, connects email marketing and social media accounts from a single navigation dashboard. Its algorithm is designed to help brands identify, reach and retarget relevant social influencers. Interactive ads can incorporate real-time feeds from a blog, Twitter or Facebook, along with videos, polls and forms.

Coolest feature

ReTargeter Social provides a means for brands to share their content not only with their direct fans and users, but also with their social graph.

Feature rundown

  • RTInfluence is designed to help brands target those who consistently share the brands’ content, serving them and their followers independent, relevant ads.
  • Fan ReTargeting uses site-based retargeting with the intent of driving brands’ website traffic to their Facebook Pages. Brands can cookie their Facebook Fans for further retargeting.
  • RTDiscover indexes top Twitter users within an industry, and, using a combination of email and display advertising, serves them relevant ads.

User profile

Companies of all sizes with an online presence that want to build recognition, brand loyalty and drive sales.

User review

“Fan ReTargeting is an innovative product that converges online display ads with social media.”  — Tim Ferriss, author of The 4-Hour Workweek

Pricing

ReTargeter works on a flat fee monthly fee, starting at $500 a month for 10,000 unique visitors targeted, and scaling up to $5,000 for 100,000 unique visitors targeted. ReTargeter also has customizable plans for enterprises engaging more than 100,000 unique visitors a month.

Compared to competition

According to the company, “ReTargeter Social keeps you in front of your audience and is proven to help increase your network reach via social media. Social media retargeting increases conversions by up to 50%, Increases efficiency of ReTargeting by up to 10x, and targeted social users are 4x more likely to click on shared links. No other retargeting platform has the robust product offering that ReTargeter has.”

 

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!

Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers integrated social, digital and linear media solutions. Contact Neil by email and join his conversations on Twitter and Google+.