What Every Social Media Marketer Should Know About newBrandAnalytics

newBrandAnalytics is an enterprise-grade suite of industry-tailored Social Business Intelligence solutions designed to help organizations listen to, understand and take action on customer feedback across social and traditional media to increase and sustain customer loyalty, profits and market share.After the jump — what you need to know about newBrandAnalytics

Ashish Gambhir, newBrandAnalytics co-founder and EVP
newBrandAnalytics co-founder/EVP Ashish Gambhir
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newBrandAnalytics is an enterprise-grade suite of industry-tailored Social Business Intelligence solutions designed to help organizations improve their customer experience.

Marketing, operations, and advertising executives can use newBrandAnalytics to listen to, understand and take action on customer feedback across social and traditional media to increase and sustain customer loyalty, profits and market share.

Ways the product benefits social media campaigns

newBrandAnaltyics can help companies understand what existing and potential customers are saying about their brand experiences. This intelligence can be referenced in developing marketing messages, implementing strategies and measuring results. Mining and analyzing online conversations with newBrandAnalytics may reveal location and frequency of related conversations, along with identity and credibility of those participating in the discussions.

Coolest feature

The ability to take any source commentary and deconstruct it in real time into key insights.

 

Feature rundown

  • Social Harvesting Engine — uses industry specific indexing
  • Social Credibility Index — qualifies mentions with associated credibility on a per customer basis
  • Industry Specific Intelligence

User profile

Customer oriented organizations in service-intensive industries.

User review

“Hands down, newBrandAnalytics offers the most impressive innovations in guest satisfaction that I have seen in our industry over the last 10 years.” — Mike Jannini, President, The Cheesecake Factory Incorporated

“newBrandAnalytics is one of the best programs that I have been exposed to during my time in this industry.” — Lane Cardwell, President, P.F. Chang’s China Bistro

Pricing

Price upon request

Compared to competition

According to the company, “newBrandAnalytics has differentiated itself with our ability to harvest the most relevant commentary, industry specific intelligence, and our credibility algorithms. At the root of it all, however, is our proprietary ability to deconstruct feedback to its key insights. It’s like having a team of analysts pour through every word of every mention to truly extract opportunity.”

 

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!

Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers malarky-free social, digital and linear media solutions. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.