The Seahawks stomped the Broncos in last night’s Super Bowl, but the big stories today are about which brands dominated the conversation and which experienced the unintended consequences of organic social media conversation.
According to Poptip, a real-time social analytics platform, four out of five of the brands most mentioned during the Super Bowl pre-game, released their ads before the day of the game. Budwiser, Pepsi, Coca-Cola and Bud-Light were most mentioned during the pre-game with Budwiser and Pepsi getting more than 5,000 tweets each.
The halftime show with Bruno Mars was a big hit, with one of the top Super Bowl phrases being “Bruno Mars killed it,” paired with the hashtag #pepsihalftime. In terms of real dominance though, Esurance was the winner, with an average of 1000 tweets per minute and the most sustained brand conversation throughout the game.
Several of the top phrases were aimed at social issues. While Volkswagon was among the most mentioned brands, it was in connection to the phrase, “aren’t any female German engineers.” A SodaStream associated phrase panned Scarlett Johansson for having “quit an anti-poverty charity to cash in with a company that profits from apartheid.”
Coca-Cola has a long history of ads promoting cultural diversity. However, this year the multi-language “America the Beautiful” commercial quickly became a cultural battle. Some commenters on YouTube and Twitter declared the ad “unpatriotic,” adding that “this is America. We speak English.”
The ad might have rubbed some people the wrong way, but hey, everyone is talking about Coke today.
Featured image credit: Augapfel