Big brand ads have become a huge part of the Super Bowl experience and the 2014 Denver Broncos and Seattle Seahawks matchup, which takes place February 2 at MetLife Stadium, is no exception. Excitement is already building, with plenty of rumours about who might be making an appearance (Apple, perhaps?), and that talk is generating a lot of buzz on social media.
Indeed, the social aspect of Super Bowl advertising is now an vital part of the entire marketing campaign – 61 percent of viewers will share ads on social media, and two-thirds will talk about the ads during the game.
This infographic from Crowdtap takes a closer look at the social side of Super Bowl ads.