81.9% of Social Shares Happen on Facebook (Twitter: 8.6%, Pinterest: 3%) [STUDY]

81.9% of Social Shares Happen on Facebook (Twitter: 8.6%, Pinterest: 3%) [STUDY]

More than eight in 10 of all social media shares take place on Facebook, reveals a new study, almost 10 times as many as that of its nearest rival: Twitter.

Fractl partnered with BuzzSumo to analyse the one million most-shared articles from the first six months of 2014. Collectively, these articles generated more than 2.6 billion shares, and a whopping 81.9 percent of these happened on Facebook.

Twitter finished second in the study, with 8.6 percent of shares, ahead of Google+ (4.3 percent), Pinterest (3 percent) and LinkedIn (2.2 percent).

81.9% of Social Shares Happen on Facebook (Twitter: 8.6%, Pinterest: 3%) [STUDY]

(Source: Fractl.)