The top Facebook page in Australia in terms of engagement in 2014 was Hit107, while Tourism Australia topped the land Down Under in terms of likes, according to the latest Australian Facebook Performance Report by Online Circle Digital for Social Pulse.
Radio was the top industry in terms of engagement in 2014, while television shows garnered the most total likes and news and magazines posted the most growth in likes.
Social Pulse also broke out the top pages by industry:
- Airlines, travel, and tourism: Tourism Australia
- Alcohol (beer, wine, and cider): [yellow tail]
- Alcohol (spirits): Wild Turkey Australia
- Automakers: Holden
- Banks and financial institutions: Commonwealth Bank
- Department and online stores: Black Milk Clothing
- Education: University of New South Wales
- Electronics: Samsung Australia
- Entertainment: Universal Pictures Australia
- Fast-moving consumer goods, beverages: Coca-Cola Australia
- FMCG, snack foods: Nutella
- Government: Queensland Police Service
- Health and beauty, medical and pharmaceutical: Michelle Bridges 12 Week Body Transformation
- Insurance: Just Car
- Musicians and bands: Angus and Julia Stone
- News and magazines: ABC News
- Pets: RSPCA Australia
- Politics: Tony Abbott
- Quick-serve restaurants: McDonald’s Australia
- Radio: Hamish & Andy
- Retail, fashion: Lorna Jane
- Retail, grocery: Coles
- Sporting clubs: Queensland Maroons
- Telecommunications: Telstra 24×7
- TV, channels and networks: Channel [V] Australia
- TV shows: Bananas in Pyjamas
- Utilities: Alinta Energy
Australian readers: Any surprises?
Australian thumbs-up image courtesy of Shutterstock.
