54% of #Facebook Users Login Multiple Times Per Day (#Twitter: 34%)

54% of Facebook Users Login Multiple Times Per Day (Twitter: 34%)

More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one third (34 percent) who do so on Twitter.

That’s a 20 percentage point spread in Facebook’s favour, which is especially significant given that the short, real-time nature of Twitter is one of its biggest USPs and, you would assume, a reason to return to the platform.

Still, Twitter finished second in the GlobalWebIndex poll, ahead of YouTube, Instagram and perennial wooden-spooner, Google+.

54% of Facebook Users Login Multiple Times Per Day (Twitter: 34%)

(Source: GlobalWebIndex.)