What’s the number one social network around the world?
Facebook, right? With more than 1.3 billion active users, Mark Zuckerberg’s platform dwarfs Twitter, Pinterest, Instagram and Google+ combined. But throw YouTube into the mix, and things start to get a little weird.
GlobalWebIndex surveyed internet users aged 16-64 about their social media habits and found that while Facebook easily beat YouTube and Twitter for overall membership and active usage numbers amongst respondents, more people said that they had visited YouTube in the past month than any other channel in the survey.
Excluding China, 85 percent of online adults said that they were regular visitors to YouTube, compared to 76 percent for Facebook and 40 percent for Twitter. This pattern surfaced across all five world regions, leading GlobalWebIndex to conclude that while internet users may not consider themselves to be active users of YouTube, they are visiting it in their hundreds of millions each and every month.