No one knows for certain what new innovations we’ll see while surfing the web at any given time, but certain key elements of the social media landscape will continue to grow for the next several years. Case in point: target marketing.
Just a few years ago, no one even considered the level of sophistication and accuracy that can now be achieved through social media. Big Data had to mature in order for us to reach our current point, and at the moment we see few limits to its potential.
Here are four developments in Q2 of 2015 that we should watch.
Recent trends lean toward more and more video content as social media platforms embrace hosting videos in users’ feeds. Facebook, for example, now boasts more than a billion video views every day.
How can we use that knowledge now?
1. Schedule regular video posts to share on your Facebook business page, YouTube account, and homepage. Make sure it includes information about your product/service and a relevant call to action.
2. When customers raise questions about your products, have an employee answer via live video. For many people, it is easier to talk about a process than to write about it, and your customers are more likely to respond positively to a video answer.
3. Establish an area on your website for customers to leave video reviews and comments about your products and services. 15 seconds or less would be ideal.
New products like Zite will help us more effectively search for relevant content using filters by using audience behaviors to make increasingly personalized recommendations when you search the Internet.
Slideshare is to Instagram as LinkedIn is to Facebook: one is for personal consumption/interactions while the other is for business, and Slideshare remains very popular among businesspeople seeking visual content.
Decline of YouTube
As more social media companies host videos on their own platforms, YouTube usage will almost certainly wane. On that point, YouTube will almost certainly look to augment its service in order to retain its place at the front of the digital video field.
Overall, the theme for the coming months and years is rapid and aggressive change–and communicators who learn to roll with trends in every space will end up ahead of their competitors.
Ronn Torossian is a PR Executive based in NYC. Ronn is the founder of 5WPR and author of bestselling PR book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.” He is a life long New Yorker.