Social media success can sometimes feel like a bit of a lottery.
A tweet that you wrote yesterday seemed to resonate with everyone and got shared to the moon. And then, today? Nothing. What’s going on?
While there’s never going to be a one-size-fits-all approach that works for everybody, one constant amongst almost all successful social media campaigns is having a consistent posting strategy with clear goals.
Pagemodo studied the effectiveness of thousands of Facebook and Twitter posts to bring you this social media posting playbook, which includes strategies to get more retweets, shares, favorites and Likes.