Social Media Newsfeed: Twitter Buys Twitpic Archive | Real-Time Marketing

Ending saga, Twitter acquires Twitpic website and photo archive. The power of real-time marketing. These stories, and more, in today's Morning Social Media Newsfeed.

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twitpic-camera-iconTwitter Acquires Twitpic’s Archive, Saga Finally Ends (Mashable)
Twitter has acquired Twitpic’s website and photo archive. “I’m happy to announce that we have reached an agreement with Twitter to give them the Twitpic domain and photo archive, thus keeping the photos and links alive for the time being,” Twitpic creator Noah Everett announced Saturday in a blog post. Re/code Twitpic announced plans to shut down in September. The company decided to throw in the towel following a trademark dispute with Twitter in which the social network threatened to cut off Twitpic’s access to its API, wrote Everett. VentureBeat However, Twitpic’s service remains shut down, so users can’t post new photos to the site. “As you know it’s been quite the roller coaster ride,” Everett writes. “We weren’t able to find a way to keep Twitpic independent.” The Verge Until more recent years, Twitter itself didn’t offer a way to upload and share photos on the social network — users were forced to host images elsewhere before tweeting them. However, once Twitter began to focus on image sharing itself, it rendered Twitpic and competing services largely obsolete. The Wall Street Journal/Digits Twitpic did not return requests for comment.

Report: How Real-Time Marketing Can Boost Campaign Engagement (SocialTimes)
Taykey analyzed data from more than 60 trend-targeted campaigns that ran between July 1 and Sept. 30. Some of the results are astounding. The top-performing campaign was managed by LG. When the company released photos of its new smart watch, the campaign exceeded benchmarks by 925 percent.

Eight Ways to Delight and Reward Your Email Subscribers (The Next Web)
Forty-four percent of email recipients made at least one purchase last year based on a promotional email. Therefore, your business should do everything in its power to make sure that you are going above and beyond with your email marketing efforts to drive similar results.

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Midterm Elections: Facebook’s Interactive Map (AllFacebook)
The results of elections in the U.S. are not decided by Facebook likes, and this is a good thing, because while Shakira may be very entertaining, she is probably not best-suited to serve as president. But likes do provide an effective way to get a feel for public consensus, and with the midterm elections fast approaching, Facebook created an interactive dashboard examining candidates’ likes and people talking about this totals in races for governor, the House of Representatives and the Senate.

How Facebook Is Changing the Way Its Users Consume Journalism (The New York Times)
In related news, Many of the people who read this article will do so because Greg Marra, 26, a Facebook engineer, calculated that it was the kind of thing they might enjoy. Marra’s team designs the code that drives Facebook’s News Feed — the stream of updates, photographs, videos and stories that users see. He is also fast becoming one of the most influential people in the news business.

Twitter Launches New Business Website (AllTwitter)
Twitter has unveiled a complete revamp of their business.twitter.com website, which promises to help brands of all sizes grow their business with Twitter. “We’re excited to announce the launch of our new website – a tailored experience based on your business needs,” says Twitter. “Whether your business is new to Twitter or you’re a seasoned pro looking for more advanced tips, we got you covered.”

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Chrissy Teigen Leaves Twitter After Gun Control Tweet (CNN)
Model and TV personality Chrissy Teigen is usually one of Twitter’s more resilient members. But after getting lost in a “sea of hate and anger” on the platform, Teigen has tapped out.

How Fans Reacted on Twitter to ‘The Simpsons’ 25th ‘Treehouse of Horrors’ Episode (LostRemote)
“The Simpsons” fans may not be the most active on Twitter, but when they do tweet, they show that no pop culture reference gets by them. According to our analytics partner Canvs, which measures Twitter sentiment, 1,614 out of the 6,008 tweets about “The Simpsons” 25th Treehouse of Horrors episode – which have aired since the show’s second season – were emotional reactions. 54 percent of the emotional reactions included the word “love” and 12 percent included “good.”

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos (Adweek)
This infographic crunches some data to suggest the ideal length of everything online. Rules are made to be broken, of course, and this isn’t to say other lengths can’t work. A lot depends on the type of content, and audience.

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