Social Media Newsfeed: Oscars Reaction | Twitter for Small Businesses

Reaction to Oscars on social media. Five ways small businesses can use Twitter to get more customers. These stories, and more, in today's Morning Social Media Newsfeed.

[emailonly]{{{ sbox300x250 }}}[/emailonly]

Click here to receive the Morning Social Media Newsfeed via email.

Oscars 2015: Reaction on Social Media Mixed for ‘Birdman’ Victory (Cleveland.com)
Seen “Birdman” yet? A lot of people are probably putting that on their to-do list after it won the Best Picture Oscar on Sunday night at the 87th Academy Awards. But not all are thrilled with the movie’s win, at least judging from reaction on social media. Forbes Twitter compiled the top trends leading into the evening, which included some red carpet activism and thoughts on host Neil Patrick Harris’ musical opening number. 50 Shades of Grey star Dakota Johnson was the most mentioned celebrity on the red carpet, followed by Lady Gaga, Lupita Nyong’o, Jennifer Lopez and Rosamund Pike. IBT Patricia Arquette single-handedly brought down the house with her feminist speech during the 87th Academy Awards. She received an enthusiastic endorsement from Meryl Streep and Jennifer Lopez, who could be seen clapping and cheering wildly in agreement. Streep and Lopez’s rapturous reactions quickly went viral on social media, and Arquette earned praise from online commentators. Unsurprisingly, her speech was the third most tweeted about moment of the night. BuzzFeed Lady Gaga appeared on the Oscars stage Sunday night and sang the roof off the Dolby Theatre in a tribute to The Sound of Music. On social media, people expressed confusion and genuine surprise at Gaga’s performance. NBC Bay Area Hollywood’s brightest stars took to social media to share what it takes to prepare for their big night on the Oscars red carpet. Country singer Tim McGraw posted a photo of himself on Instagram showing him getting his nails done.

Five Ways Small Businesses Can Use Twitter to Get More Customers (SocialTimes)
“Branding,” “visibility,” and “loyalty” are all well and good, but chances are, if you’re a small business owner, you have a single question burning in your mind whenever you discuss the benefits of using Twitter: “How can tweeting get me more customers?” All other benefits of Twitter aside, it is more than possible to use it as a lead generation tool to discover, interact with and convert customers.

Six Tips on Talking to the Post Generation (Adweek)
In my last Adweek column introducing the Post Generation — my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations) — I discussed how they’re coming of age on the heels of unprecedented cultural and technological shifts. One of the most profound transformations they’re witnessing and also spearheading is the migration to a digital media landscape.

[emailonly]{{{ jodslot01 }}}[/emailonly]

How to Optimize Blog Design to Better Engage with Readers (The Next Web)
Great content alone does not make a similarly great blog. Another key element to creating an engaging blog is focusing on great design and user experience.

Infographic: The Overwhelmingly Positive Reaction to #SNL40 on Twitter (LostRemote)
While we’ve covered “SNL 40” ad nauseam, it’s worth one last look in the context of the conversation it sparked on Twitter – especially since it broke two Nielsen Twitter TV Ratings records. According to our analytics partners Canvs – the first completely syndicated qualitative social TV platform – 411,031 of 1.32 million tweets (Nielsen Social) about the show were emotional reactions.

Facebook Shuttle Drivers Vote to Ratify New Teamsters Contract (The Wall Street Journal)
In what could be a big step for organized labor in Silicon Valley’s service industry, Facebook’s shuttle drivers voted Saturday to ratify a new union contract giving them more pay and better benefits and addressing split-shift scheduling. Loop Transportation, the contractor that employs the drivers, cautioned the accord isn’t finalized.

[emailonly]{{{ sbox01 }}}[/emailonly]

New York Fashion Week on Instagram: 20.8M+ Engagements (SocialTimes)
New York Fashion Week has exploded on Instagram. Visual marketing platform Curalate has reported that 193 percent more images were shared during the fall and winter 2015 event this month than during the spring and summer 2015 session last September.

Trial to Start for Maine Man in Alleged Social Media Murder (FOX News)
With a ski mask, a fake Facebook profile and a plan, police say Kyle Dube thought he could make himself a hero. Now the 21-year-old Maine man is set to go on trial, charged with killing a teenage girl in what authorities call a botched attempt to look like he was rescuing her from a kidnapping.

#Snowpocalypse Shows Why Sarcasm Causes Brand Confusion (SocialTimes)
Social media analytics firm NetBase put their highly intuitive sentiment analysis to work to assemble some data about the state of Bostonians’ #SnowRage, using several hashtags, terms and phrases associated with the recent snowstorms. And they discovered some interesting tidbits, including, emotion-based word clouds showing strong sentiment for the words “like,” “love,” “enjoy” and “incredible” – curiouser and curiouser!

[emailonly]{{{ sbox02 }}}[/emailonly]