Social Media Newsfeed: Facebook Page Likes | ISIS on Twitter

You might see your Facebook page likes dip. How ISIS uses Twitter. These stories, and more, in today's Morning Social Media Newsfeed.

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Why Facebook Pages’ Like Totals May Drop (SocialTimes)
The bad news: Starting March 12, Facebook page administrators may start seeing lower like totals for their pages. The good news: The vanishing likes aren’t legit, anyway. The Next Web According to a blog post, the company is now purging likes from closed accounts, including memorialized and deactivated ones. The company notes the changes should help businesses glean more accurate insights from their audience data, as well as make it easier to find similar audiences to their followers using lookalike tools. Mashable “Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update,” the blog post reads. “It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.” VentureBeat
The decrease in likes will begin March 12, Facebook said, and should continue over the next few weeks. If deactivated accounts are reactivated, any likes coming from those accounts will be re-added to a page’s like count.

ISIS is Skilled on Twitter, Using Thousands of Accounts, Study Says (The New York Times)
The Islamic State, the violent extremist group that espouses a return to a seventh-century caliphate, has been astonishingly successful at spreading its message using 21st-century social media, according to a study released Thursday. Despite repeated attempts by Twitter to thwart the Islamic State’s threats, propaganda and online recruiting by suspending accounts associated with the group, sympathizers have maintained thousands of active accounts on the social network, the study said.

Imgur Launches iOS App (SocialTimes)
Imgur, an image site that bills itself as “the simple image sharer” has been growing rapidly in recent months. Like any other social site, there are certain milestones a company must pass on the road to success. Last night Imgur announced it had achieved a big one: launching an official iOS mobile app.

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Netflix Says it Still Supports Net Neutrality, Despite CFO’s Comments (CNET)
In case you heard otherwise, Netflix still supports the Federal Communications Commission’s move to regulate the Internet like a public utility. “Netflix supports the FCC’s action last week to adopt Title II in ensuring consumers get the Internet they paid for without interference by ISPs,” Anne Marie Sequeo, a spokeswoman for Netflix, said Thursday. “There has been zero change in our very well-documented position in support of strong Net neutrality rules.”

How Will We Get Local News When We Cut The Cord? (LostRemote)
The Pew Research Center released a report called “Local News in a Digital Age,” looking at three American cities, their news outlets, and how the community engaged with them today. For anyone interested in civics and journalism, the findings are a little depressing. Newspapers may be able to redeem themselves, but local television news should be embarrassed.

Social Media Lights Up Over Skidding Airplane (NBC News)
A Delta flight skidded off the runway at LaGuardia Airport and crashed into a fence as it attempted to touch down amid a swirl of snow on Thursday morning. Social media quickly lit up with reactions — including from startled passengers.

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‘Fortune’ 100 Best Companies to Work for: Twitter No. 24, No Facebook (SocialTimes)
Twitter made its debut on the 18th annual list of the 100 Best Companies to Work for from Fortune, but Facebook was nowhere to be found. Twitter came in at No. 24, and Fortune wrote: “New tweeps spend their first week in ‘Flight School’ at the social media network’s San Francisco headquarters. Among other orientation topics, they learn about their intranet, Birdhouse, which lets employees send a shout-out tweet to other employees.”

Twitter Taps Partner Data To Help Marketers Target Their Ads (TechCrunch)
Twitter announced a new ad-targeting feature today called partner audiences, allowing Twitter advertisers to aim their ads at audiences like “coffee buyers” and “cereal buyers.” The various social media platforms have done a lot of work to expand their ad programs beyond their core sites and apps, but of course it’s useful for data to flow in the direction, too, with information from the rest of the web improving targeting on Facebook, Twitter, and so on — with Twitter already allowing advertisers to target ads at people who visited their website or used their app.

5 Tips for Creating Powerful Brand Advocates [Infographic] (SocialTimes)
Brand advocates are a reliable way to expand your reach on social media. All the company has to do is provide positive experiences for repeat customers.

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