Marketing With Social Media - What Really Works? [INFOGRAPHIC]
Calculating the return on investment (ROI) of their brand’s social media strategy has been a consistently difficult nut to crack for marketers, certainly in the traditional sense – a recent study suggested that almost sixty percent of companies and agencies worldwide reported that engagement, which included such metrics as followers, Likes, comments and shares, was the deepest level at which they could track the ROI on their campaigns.
The results are similar in Europe, too – while the majority (69 percent) of European marketers try to measure the ROI of their Twitter and Facebook presence, 57 percent cited brand awareness, community size, web traffic and buzz as the key performance indicators of any social campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in