Social Media Has an Ally in BBC Global News Director Peter Horrocks

This isn’t just a kind of fad from someone who’s an enthusiast of technology. I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary.

BBCLogo.jpgThose are the words of BBC Global News director Peter Horrocks, from BBC in-house weekly newspaper Ariel, as reported by guardian.co.uk.

Horrocks added in the Ariel story that Twitter and RSS readers should be essential tools for BBC news editors; that aggregating and curating content with attribution should become part of BBC journalists’ duties; and that BBC journalists should listen to and value feedback.

guardian.co.uk pointed out that the BBC’s 160-page 2009 editorial guidelines only contain one mention of social media.

Horrocks concluded:

If you don’t like it, if you think that level of change or that different way of working isn’t right for me, then go and do something else, because it’s going to happen. You’re not going to be able to stop it.