It’s been a huge year for social media, but what can we expect in 2015?
Maybe a redefinition of real-time marketing? 36 percent of chief marketing officers cited creating fresh, timely content as their biggest challenge in 2014. Perhaps by focusing on right time, instead of real time, brands can exceed on campaign expectations.
Social media ad spend will increase next year as “pay for play” increasingly becomes the norm for any social business.
Content marketing will continue to grow, particularly in the video space. And on that note, video doesn’t just mean YouTube anymore – back in August Facebook passed YouTube for desktop video views, delivering nearly a billion more.
Finally, Facebook could struggle to maintain its position as the king of engagement. Visual mediums such as Instagram, Snapchat and Pinterest continue to gain market share, and as Facebook ages and becomes less “cool”, brands may look elsewhere to reach the key 18-34 demographic.
Check the visual below for five social media marketing trends for 2015, which comes courtesy of JSH&A.