Social Networking Number One Amongst All Mobile App Users, Age Groups in Australia

Social networking is the top mobile app category in Australia, both overall and amongst every major age demographic, reveals a new study.

An August 2014 poll by the Australian Communications Consumer Action Network (ACCAN) found that 64 percent of Australians aged 16-65 used social apps on their mobile devices, which ranked number one amongst all app categories, ahead of games (57 percent), web browsers (55 percent) and directions/maps (48 percent).

73 percent of 16-24 year-olds used social mobile apps, the highest amongst all age groups, but each age demographic favoured social over any other sector.

(Source: eMarketer.)