Facebook’s new app isn’t a Snapchat clone; it’s more of a Look-alike. The core feature of Facebook’s Slingshot—the requirement to reply to unlock a photo—already appears on an iPhone app called Look.
The virtually unknown app quietly launched at the beginning of June, but co-founder Megel Brown said Facebook’s Slingshot beat them to a wider release that was planned in the fall.
Look got a true Silicon Valley lesson, seeing Facebook launch a rival app with the same key feature that makes users share photos.
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