Small Businesses Getting More "Social" to Stay Afloat
2010 is becoming the year of the Social Shoppers for larger retailers. Smaller Retailers are becoming more receptive to the idea of Social Media being a major tool in their marketing strategy to boost sales.
In the current state of the economy, retailers are finding that social media websites such as Facebook and Twitter are helping them to keep track of current customers by generating buzz to boost sales. Customers are relying on social media to find the best gifts and to find the best deals, thus social shopping is the future of word of mouth for many smaller retailers.
From Facebook fan pages, Twitter updates to promotional coupons on top deal websites such as Groupon and LivingSocial; independent retailers are seeing that the conventional media forms that they have come to know and trust are becoming less and less effective over time.
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