Skweezer, Smaato Team for Mobile Banner Ads
Skweezer, whose contextual advertising technology delivers text-based ads to both mobiles and PCs through a single feed, has partnered with mobile banner ad technology firm Smaato to add graphical banners to its Skweezer Ads service, Mobile Marketer reports.
Smaato’s SOMA open mobile ad platform pulls ads from multiple networks for targeted marketing on mobile Web sites and within applications.
Although Skweezer’s service is offered in more than 175 countries, the partnership will initially be limited to India and capped at 200 million banner ads per month.
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