Should Retailers Prioritize Return Strategies to Keep Consumers Happy?

Why it's worth the hassle, according to experts

Thanks to online shopping, consumers can buy three different sizes and colors of one item to see which works best, all from the comfort of their own home. Add holiday sales and shipping incentives into the mix, and it’s official: ‘Tis the season of returns.

The volume of returns is so big that Jan. 3 is National Returns Day, the UPS’s unofficial holiday to ship back any unwanted products. UPS estimated in December 2017 that 1.4

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