Shop Til You Drop (RED)
UnBeige, the design blog, has been following the fuss over AdAge’s pilloring of (RED), the do-good hardgoods campaign. Dreamed up by Bono, chaired by Kennedy spawn Bobby Shriver and shilled for by Steven Spielberg, Christy Turlington, Oprah and Chris Rock, (RED) spent something like $100 mil. on marketing to make $18 mil. back.
CEO Shriver wrote to correct Mya Frazer’s piece. Then, laughingly-named The Independent did their own investigation, and surprise, surprise! (RED) is absolutely fabulous! FBNY helpfully
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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