Is It Okay To Share My Own Content On Twitter?

Yes. Yes it is.

In fact, it’s even okay to do it more than once – each and every day.

Twitter is a 24/7 business. It’s used by some 200 million people all over the world, and that world is split up into different time zones. This is important because, much like the global foreign exchange markets, when one zone closes, another will open – Australasia to Asia to Europe to the USA.

Reality check: each and every time you publish a tweet, most of your network won’t even see it. Why?

  • They’re not logged on/using Twitter at that moment
  • Absent from their computer
  • In a different part of the world
  • Asleep
  • Looking at another screen
  • Reading somebody else
  • Distracted
  • Trapped under something heavy

and so on. From studying the behaviour of other users, I’m going to anecdotally estimate that at any given point of the day probably less than 10% of your network are paying you any attention whatsoever.

Of course, this number will rise and fall depending on how large and engaged that network is. It sounds harsh, but for most people it’s probably less than 1 per cent.


What this means is that if you only share your content once each day, most of your network simply will not see it – even those that are actually using Twitter at that exact time. And the people outside your time zone? Good luck.

We like the idea that everybody is going back and scanning through our timelines, but that doesn’t really happen all that much. So if you have something important to say, why not say it twice?

If you need permission, here you go: it’s okay to tweet your best stuff again. Simply do it once in the morning, and once in the evening (on your clock). I find that 9.30-10.30am and 5.30-6.30pm works best for me. Your mileage may vary.

You Don’t Have Permission To Spam

Of course, your content has to be good. It has to be worth repeating. I’m not for a second proposing you regurgitate garbage or that you spam your stream with the same tweet 20-30 times per day. Twice is more than enough, thank you.

And that second tweet must be written differently to the first. It needs to be unique. For example, a headline statement for a blog post could be rephrased into a question.

(Whatever you do – don’t just retweet your own tweets. That’s tremendously bad form.)

What About Older Content?

It’s also worth mentioning that there’s nothing wrong with re-submitting your old stuff, even from weeks and months ago, as long as it remains relevant. I re-share a lot of the older Twittercism content, and my Twitter 101 section contains a lot of useful information for newcomers. Once any of this becomes dated or redundant, I’ll either revise it or stop.

(This article, in fact, is a revision.)

Also, consider this: your Twitter network is (or should be) growing each and every week. Twitter is adding half a million users every day. All those new people are not going to go back and read all of your tweets, so they’re likely missing out on a lot of incredible content that you’ve shared. Is it still valid? Is it timely? Then absolutely put it back out there.


Few are going to mind your repeat. Most won’t even notice – which is essentially the point. I’ve never had a single complaint about a re-submitted link. Indeed, you’d be amazed at how often people who have been in your network for months will have missed something important or useful that you have already shared on several occasions, and is suddenly vital information for them.

Tweets drop like flies, but just because Twitter is a real-time network doesn’t mean that everything is out-of-date as soon as it has scrolled off the screen. If your ideas are strong, and you’ve earned the trust and respect of your network, re-submitting your best content is a win for everybody. Especially you.