With the strategic partnership, Adaptly will become the agency’s social ad technology partner in North America, enabling SapientNitro to leverage Adaptly’s services to improve social advertising opportunities for clients.
SapientNitro has used Adaptly’s media buying technology since 2014, but this partnership will allow the company to offer better solutions for clients.
Sean Black, SapientNitro’s North American director of innovation and strategic partnership, commented on the announcement:
Paid social media advertising is at the top of our clients’ priority list. These growing autonomous marketing platforms address our most critical needs, and deliver the right combination of precise targeting and massive audience scale. Adaptly’s enabling technology is the industry standard and its well-established relationships as an API partner to Facebook, Twitter, and Kik will help us optimize our media performance and mount more effective social advertising campaigns.
Nikhil Sethi, Adaptly’s co-founder and CEO, offered his thoughts on the partnership:
We are pleased to formalize our partnership with SapientNitro. They have done remarkable work for brands like Borgata Casino, Regions Bank, Visit Florida, First Niagara, Vail Resorts, Bayer Crop Science, Ideal Image, KPMG and Nutella. We look forward to growing our relationship and helping SapientNitro clients become major players within the autonomous marketing platforms ecosystem.