Samsung Tones It Way Down for New Galaxy Launch

Call off the brass section

Last week we asked whether tech companies should stop scheduling big events for every upgrade and “new” product launch. The answer was a nearly universal “no”—and Samsung seems to have gotten the message.

The New York Times tells us to expect less “singing and dancing” and more fawning over gizmos as the company introduces the public to the Galaxy S5.

We’re gonna call this a trend because the Galaxy is the second-best-selling smartphone in the U.S.,