Ronna & Beverly Creators Push Show to Showtime via Social Media

RonnaAndBeverly.jpgJessica Chaffin and Jamie Denbo are using social media to try to push rejected sitcom pilot Ronna & Beverly, which they created and star in, onto premium cable network Showtime’s schedule, Mashable reported.

According to Mashable, the sitcom follows two 50-something Boston yentas who wrote a self-help book titled You’ll Do a Little Better Next Time: A Guide to Marriage & Remarriage for Jewish Singles. Showtime commissioned the pilot for Ronna & Beverly but declined to pick up the series, Mashable reported.

Showtime aired the pilot Dec. 22 for tax purposes, and several celebrities on Twitter tweeted positive messages about the show and encouraged followers to watch or DVR it, including Diablo Cody, Mindy Kaling, Rainn Wilson and Joel Stein, according to Mashable.