Rolling Stone has had a tough couple of years: it downgraded the size of its mag, lost staffers, and hedged so long in making a viable Web presence that by the time Jann Wenner took back RollingStone.com, it was too little, too late.
But 2010 is looking up for the venerable music title, with enough cash trickling back in that Wenner could afford to hire Michael Wolfe , a veteran of GQ and Rodale’s Best Life, as the newest associate publisher of sales.
Joining Wolfe will be Tracy Monahan, formerly of Details and Teen Vogue, as the associate publisher of marketing.
Full press release after the jump.
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Rolling Stone announces Michael Wolfe as new Associate Publisher of Sales
Tracy Monahan joins as new Associate Publisher of Marketing
New York, NY – January 21, 2010 – Rolling Stone magazine, published by Wenner Media, today announced the addition of Michael Wolfe as Associate Publisher of Sales. Tracy Monahan will also join the magazine as Associate Publisher of Marketing. The announcement was made by Rolling Stone Publisher Will Schenck.
Wolfe joins Rolling Stone with 19 years of experience in sales and marketing at leading media companies. He served as Vice President and Publisher of Best Life magazine (Rodale) from 2006 to 2009. There, Wolfe developed and produced new premium advertising categories in luxury fashion, luxury watches, high-end automotive and financial services, and guided Best Life to Adweek’s Hot List in all eligible years. Prior to that, Wolfe served as Associate Publisher of GQ magazine from 2003 to 2006, where he lead GQ to Advertising Age’s ‘A List’ in 2005 as one of the industry’s most successful magazines. He also held positions as Associate Publisher and Advertising Director at O, The Oprah Magazine from 2000 to 2003.
Monahan served as Associate Publisher of Creative Services at Details magazine from 2008 to 2009, where she captured exclusive fashion and retail business within men’s category via third party partnership programs. Prior to that, she served as Executive Director of Creative Marketing and Creative Services Director at Teen Vogue from 2002 to 2008, where she executed a product development focus group program and advertising campaign for a new Dooney and Bourke teen line, which now accounts for more than 50 percent of the company’s annual sales.