Mark Penn, political strategist and former Burson-Marsteller CEO, has left his position as Microsoft’s “chief insight officer” in order to better figure out how to spend Steve Ballmer’s money. The Wall Street Journal broke the news this morning, reporting that Penn would start a new company focused on investing in digital marketing services. Stagwell Group, his new venture, “may invest in advertising, research, data analytics and public relations.”
Cohn & Wolfe has appointed David Herrick as president of the U.S. region. In his new role, Herrick’s responsibilities include operational and strategic oversight, client service and satisfaction, new business and employee development and retention. Herrick will also lead the agency’s New York headquarters, where he will be based. Herrick joins Cohn & Wolfe from MWW, where he was chief operating officer. (Release)
DKC appointed of John Singh as vice president in the entertainment division. Singh previously worked at DreamWorks. Before that, he was the owner and principal of J2 Communications. He has also served as director of entertainment publicity at Lucasfilm Ltd. Since joining DKC in late 2013, Joe has grown the entertainment practice across television, music, digital content and live entertainment clients (Deadline).
Fusion has appointed Gennady Kolker to the post of growth editor. Kolker joins from the Guardian US, where until last month he served as director of media relations. (Muck Rack)
Nadine Peña has joined Crush Music to oversee the media communications strategy for the company’s roster of artists. Most recently at DKC Public Relations, Peña has worked on a wide range of music and entertainment clients for almost a decade.
Advertising agency Droga5, best known for its irreverent campaigns for clients like Newcastle, hired Marianne Stefanowicz as its global head of communications. Stefanowicz, who previously ran PR for TBWA\Worldwide (Apple’s advertising agency of record) will ” support clients and their respective communication partners, as well as capitalize on opportunities with agency partner, WME|IMG.” (Little Black Book)