Rita Ora Blames 'Hacker' After Twitter Fan Promo Backfires

On Halloween, pop singer Rita Ora made a special promise to her Twitter fans: “Dropping my new song Monday if this gets 100,000 retweets,” she wrote.

Sounds good, right? Ora has almost four million followers, so the promo was basically a lock. Or so she must have thought: when the message picked up less than 2,000 retweets, it was clear that she was going to finish a long way short of her lofty target.

So she deleted the tweet.

The failed promo and the attempt to remove the evidence caused a backlash from Twitter users, both fans and otherwise, and resulted in a lot of egg-on-face for Ora.