Retail Brands Refresh and Relaunch With Summer-Themed Pop-Ups
Fashion and food projects make cameos around town.
Pop-ups have long served as a way for retailers to temporarily extend their geographic or seasonal reach and for real estate brokers to rent space that may otherwise stay vacant. While that may still be the case in some instances, pop-ups have increasingly turned into valuable tools for brands to launch new lines and generate publicity in the process.
With spring well underway and summer just around the corner, we’ve noted a variety of pop-ups around New York.
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