Travel search engine Gopili has released new data, analyzing the travel preferences of iOS and Android users in the U.K. Gopili receives 3.5 million visits per month across Europe, and used data from mobile searches over the past six months to determine the differences in travel preferences between iOS and Android users.
The company measured the number of users searching for travel tickets, and determined iOS users travel 40 percent more than Android users. For domestic travel, Gopili found London, Manchester and Birmingham are the top three destinations for both iOS and Android users, while iOS users are more likely to visit Brighton and Liverpool, and Android users are more likely to visit Blackpool and Edinburgh in fourth and fifth place, respectively.
Elsewhere, Gopili’s data showed iOS users are more interested in European travel destinations, as iOS users conducted 17 percent more searches related to cities outside of the U.K. than Android users.
Gopili found train travel is the preferred mode of transportation for both iOS and Android users, with 55 percent and 49 percent of users favoring train travel, respectively. In addition, Gopili said Android users are more likely to be price-conscious when it comes to travel, as more Android users than iOS users will consider using a bus or ride sharing to travel.
Specifically, 38 percent of Android users and 31 percent of iOS users choose to travel by bus, while nine percent of Android users and eight percent of iOS users will consider ride-sharing. Finally, more iOS users (six percent) choose to travel by plane than Android users (four percent).
In a statement, Yann Raoul, CEO of Gopili, commented:
Forty-eight percent of our traffic comes from mobile devices, and it has become primordial for online travel actors to understand the mobile usage and behaviors of travelers.
Gopili’s data was weighted with Android and iOS U.K. market share figures from Kantar Worldpanel Comtech, which saw Android at 51.9 percent market share, and iOS at 38.6 percent.