Facebook’s ad insights now have an additional feature: delivery and spend ratings that offer marketers a more detailed look at how their ads are performing.
Reader Yan Yanko Kotliarsky shared the screenshot above, describing the available information as follows:
- Relevance Score: A rating on a scale of one to 10, based on how well the audience is responding to the ad. This is calculated after ads receive 500 impressions.
- Positive Feedback: Ratings of low, medium or high based on the number of times Facebook users performed the desired actions (likes, shares, website visits).
- Negative Feedback: Ratings of low, medium or high based on the number of times Facebook users hide ads or choose not to see ads from brands.
Marketers: Do you have access to these statistics?