RedBull has successfully launched one of the first branded applications for Facebook. Roshambull is the RedBull version of Rock Paper Scissors. At last check, over 75,000 users had added the application. I’m sure this is only the beginning of a large number of branded applications being launched on Facebook. In contrast to MySpace which doesn’t provide effective analytics for owners of branded MySpace pages, Facebook’s development platform enables application owners to monitor their user demographics. I can guarantee you that this trend is going to grow rapidly. From an advertising standpoint, imagine how effective it is when suddenly a friend of yours asks you to a sponsored fight in the middle of the work day. That’s what Roshambull provides and it seems to be catching on pretty well. If you want to challenge your friends to a fight, go grab the Roshambull application.
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