Redbook Adds New Columnists, Including a Man

Redbook is bringing six new columnists into the magazine in the New Year, including—for the first time in at least 10 years—a guy. Aaron Traister, who contributes to Salon.com, will pen a column for the 2.2-million circ Hearst title on men, women, marriage and family called The Why’s Guy.
 
Redbook editor in chief Stacy Morrison said she decided to join the ranks of women’s magazines that feature male columnists because “This whole idea that’s happening in our culture is that marriage belongs to both partners.” In Traister, she said she found both “a brilliant thinker and a regular dude.”
 
The changes represent Morrison’s latest effort to keep the 106-year-old magazine fresh with its target audience, young, married suburbanites. Since becoming editor in 2004, she’s introduced sex, fashion, home and politics to Redbook’s pages, brightened the color palette and added more photography.
 
With other columnists that will start appearing in Redbook in the coming months, Morrison hopes to reinforce Redbook’s position as a relatable guide for women rather than a road map to perfectionism. Hence Alice Bradley, author of the blog Finslippy, will write The Imperfectionist column; Alice Domar, Ph.D., will write the Pretty Healthy column; and Hungry Girl blogger Lisa Lillien will offer tricks for eating light.
 
“It’s very much what we say: Don’t be a Type A mom; be a beta mom,” Morrison said. “Be a work in progress. Life’s busy, it’s complicated.”
 
Also joining Redbook’s pages will be Beth Kobliner, writing a money column; and Hilda Hutcherson, M.D., fielding sex Q&A’s. Kobliner, Bradley and Lillien kick off with the January issue, on stands Dec. 22; the others will be added in subsequent months.
 
Along with introducing the new columnists, Redbook will organize its edit content into new sections called Making it Work, Time for You and Your Love Life, a move that it hopes will pay off with marketers. Redbook’s pages declined 10.3 percent to 1,349 in 2009, a year when its category was down 7.6 percent, but a rep said the title is getting interest from new advertisers, especially in Making it Work.