Fans of “The Real Housewives of Orange County” and “The Real Housewives of Atlanta” can get social this Saturday, as Bravo will air social editions of both shows, encouraging viewers to react and comment on Facebook, as well as Twitter and Google Plus.
The best comments from Facebook and the other social networks will be featured during repeat airings of the episodes of the two reality series.
Bravo said its social editions are averaging 21 percent more total viewers and 16 percent more adults 18-49 than the cable network’s primetime encore episodes.
Jerry Leo, executive vice president of program strategy and production for the cable network, added:
We initiated social editions because it seemed like an obvious extension of our brand for our highly engaged audience. Viewers’ intense passion for Bravo shows is widely known and evident in their countless tweets and Facebook posts. This gives them a new reason for watching their favorite shows a second time around.
Readers: Do you use social networks to comment on television shows while you’re watching them?