With the 2012 Summer Olympic Games set to take place in London July 27 through Aug. 12, fashion brand Ralph Lauren launched a Facebook application to give participating U.S. athletes a proper send-off.
Facebook users who have liked the Ralph Lauren Facebook page can use the Ralph Lauren Rally app to post messages, along with photos, and Mashable reported that U.S. athletes will see those messages during team processing and throughout USA House in London.
Ralph Lauren will also donate $1 to the U.S. Olympic Committee for every message, up to $25,000.
The fashion brand, which designed the uniforms Team U.S.A. will wear during the opening ceremony parade, also uses the app to promote its Olympics collections, which can be purchased via its website or Macy’s.
Readers: Do you have any inspiring words for the athletes of Team U.S.A.?