Quattro Wireless has added some big-name entertainment sites to its mobile ad network. The deals bring Cracked.com, Savvy.com, TheInsider.com (a division of CBS Interactive), Fandango.com, Hollywood.com, JoBlo.com and MovieWeb.com into the Quattro fold.
The mobile ads that the Massachusetts start-up is delivering for the sites will include such things as movie listings, funny videos, gossip, entertainment news and men’s lifestyle content.
“We are very pleased to add this list of high-quality publishers to the Quattro Ad Network,” Quattro Wireless VP of business development Lars Albright said of the company’s new partners. “This genre of content represents an excellent way for advertisers to reach an engaged mobile audience.”