Publicity Every 15 Months = Sustained Stardom
A good publicist is the catalyst in the mathematical formula that determines the longevity of celebrity, according to Mark Borkowski, author of “The Fame Formula: How Hollywood’s Fixers, Fakers & Star Makers Shaped The Publicity Industry”. The formula is this:
F(T) = B+P(1/10T+1/2T2)
It’s too complicated to go in to here, but you can read an excerpt of the book to be published tomorrow in the U.K. on the Guardian’s site.
According to Borkowski’s theory, each spike of fame lasts fifteen months, unless stoked anew through the good storytelling of a publicist.
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