REPORT: 40% of Facebook Accounts that Represent Fortune 100 Brands Are Unauthorized

On average, some 40 percent of Facebook accounts claiming to represent Fortune 100 brands are unauthorized, according to new research from security-as-a-service provider Proofpoint.

AngryBusinesswomanHammerPC650On average, some 40 percent of Facebook accounts claiming to represent Fortune 100 brands are unauthorized, according to new research from security-as-a-service provider Proofpoint.

Proofpoint also found that:

  • The three main categories of security threats to Fortune 100 brands are unauthorized accounts, social account compromises and harmful content.
  • 20 percent of Twitter accounts claiming to represent Fortune 100 brands are unauthorized.
  • Fortune 100 brands experience at least one compromise on their social media channels on every business day.
  • Social media spam has increased sevenfold since mid-2013.

Devin Redmond, vice president and general manager of Nexgate for Proofpoint, said in a release announcing the company’s new research:

Increasingly, the Fortune 100 are losing money, having their audiences attacked and experiencing brand damage on their own social media presences. Company-affiliated social pages, profiles and accounts are the next big attack surfaces for fraud, phishing, hacking and data theft. Threats to corporate social media accounts and programs have not received the appropriate level of attention –much of that is due to the lack of understanding regarding the scope and types of security threats.

Readers: Did any of the findings by Proofpoint surprise you?