The Cannes Lions International Festival of Creativity today handed out its PR awards and, once again, PR agencies didn’t make a good showing.
PRIME Stockholm took home a Silver Lion for its work with a group called Plumbers Without Borders. And MSL Nordic (an international office of MSLGroup) took home a Bronze Lion for a P&G detergent campaign.
But the PR Grand Prix went to an ad agency, JWT Puerto Rico, and its campaign for Banco Popular. An image of the big prize winners along with the jury president, Weber Shandwick vice chair Gail Heiman, is attached above. For that campaign, the firm got the band El Gran Combo to re-record one of its hit songs, “No Hago Más Ná,” (“I Do Nothing”) with a message about hard work. It was a multimedia campaign with a sponsored concert, a hit song, and more. Click here to enjoy some of their wonderful sound.
Once again, Heimann says PR firms had problems presenting their work in a compelling way. According to the Cannes Lions, there were 1,130 entries in the PR category this year, up 38 percent from last year.