Politicians have plastered their ads on every medium imaginable, from billboards to TVs – and, of course, 140-character tweets.
Former US Ambassador to the United Nations John Bolton has included Twitter as a big part of his political advertising.
The Republican politician, who is apparently considering a 2016 Presidential bid, has targeted numerous keywords on Twitter to display his message.
The Washington Post documented these ads, showing that Bolton’s promoted tweets – including attack ads on Obama’s foreign policy – pop up when users search for terms like “Benghazi,” “politics,” and “GOP.”
These ubiquitous Twitter ads don’t come cheap. Of the approximately $50,000 that Bolton’s PAC and super PAC set aside for online advertising, $14,353 went to Twitter, according to Business Insider.
Of course, this is a relatively small account considering the millions that a typical campaign runs, but it’s a sign that Twitter is becoming more of a key player in the battle for votes. And as we draw closer to the presidential election itself, you can bet you’ll see even more, smartly targeted ads from candidates.
(Bilboard image via Shutterstock)