To say Pokémon GO is a success would be an understatement. Application store optimization company Sensor Tower said the game surpassed an estimated 7.5 million downloads on iOS and Android in the U.S. since its launch July 7. Furthermore, as of July 11, estimates from Sensor Tower showed that Pokémon GO is generating approximately $1.6 million in daily revenue on iOS in the U.S.
According to digital market intelligence firm SimilarWeb, by July 8, the app had already been installed on 5.16 percent of all Android devices in the U.S. By the end of July 7, the app had been installed on more Android devices in the U.S. than dating app Tinder.
In terms of engagement, SimilarWeb said more than 60 percent of users who have downloaded Pokémon GO in the U.S. are playing the game daily. As of July 8, the game’s average usage time was 43 minutes, 23 seconds per day. According to SimilarWeb, this is higher than WhatsApp, Instagram, Snapchat and Facebook Messenger.
Elsewhere, Pokémon GO has become a popular topic on social media. Marketing technology company Amobee Brand Intelligence said that between July 6 and 10, there were more than 3.8 million tweets sent around Pokémon, with an additional 1.97 million tweets around the hashtag #PokemonGo.
Between July 6 and 11, Amobee said 18 percent of all Pokémon GO-related digital content engagement mentioned “battery,” as users discussed the game’s ability to drain a device’s battery. Another 10 percent of all Pokémon GO-related digital content engagement mentioned “fun,” and 1 percent mentioned “addictive.” This digital content engagement “is a measure of what people are seeing, reading, interacting and engaging with online.”
Pokémon GO is available to download for free on the iTunes App Store and Google Play. The game is currently available in the U.S., New Zealand and Australia, and it is coming soon to Canada, Europe and South America.
As of this writing, the game is the No. 1 top free iPhone app and the No. 1 top grossing iPhone app in the U.S.