A group of angel investors plunked $633,000 into Plink, a Facebook Credits-based loyalty program for national restaurant chains.
Plink‘s clients include Arby’s, Dunkin’ Donuts, Quiznos, Red Robin, and Taco Bell.
To earn Facebook Credits, users join Plink by logging on with their social network credentials and securely registering their credit or debit cards.
The more people purchase at participating restaurants and retailers, the more Facebook Credits are earned.
The $633,000 funding round was led by Matomy Media Group, an early seed investor in Plink, and Ahlborg Acquisitions.
Plink said the fund would be used to continue to build its loyalty program, to develop partnerships with restaurants and offline retailers, and to market online to attract members. Co-Founder Peter Vogel added:
We’ve attracted a team of innovative and savvy investors who recognize the enormous potential of Plink’s online-to-offline loyalty platform. Also, in just a few short months, we’ve experienced an amazing level of buy-in from large, national brands and from consumers, eager to earn Facebook Credits. Facebook Credits are proving to be the missing ingredient that bridges the gap between social media marketing and offline sales.