Starz Media has tapped mobile media publisher Player X to develop mobile video snippets that expand on the Hellboy franchise.
To pump up interest in the live-action Hellboy II: The Golden Army flick that’s hitting theaters next week, Player X is charged with creating video clips based on past animated Hellboy movies Sword of Storms and Blood and Iron, Fierce Mobile Content reports.
Player X has licensing rights to sell the mobile clips through its on- and off-deck distribution networks everywhere it operates except for Asia.
Verizon Wireless customers already have access to the content. The companies didn’t say when it will go live elsewhere.