Pitching HouseLogic.com? No Decor Stories Please

Homeowners looking for practical information about remodeling and maintenance projects, finances, and housing issues can turn to HouseLogic.com, a publication by the National Association of REALTORS®. Reaching 156,000 unique visitors monthly, the site has sought to make a name with consumers wanting to make the most of their home, which is usually an owner’s biggest asset.

“…[W]e don’t do product reviews; we don’t cover decor,” content manager Christina Hoffmann tells Mediabistro in this week’s “How to Pitch for PR” feature.

However, the site is looking to build relationships with publicists who have a relevant pitch for them. To learn more about what stories will work for HouseLogic.com, click here. [sub req’d]