Social Media Is For Friends And Family, Not Celebrities And Dating, Says Survey [STUDY]
66% of online adults in the USA now use social media channels such as Twitter and Facebook, and of those, two-thirds (67%) cited staying in touch with friends as their primary motivation, says the latest research from Pew Internet, who surveyed 2,277 users between April 26 and May 22, 2011.
64% stated that they use social media to stay in touch with family, and 50% use these platforms to re-connect with old friends.
Only 9% use social media sites primarily to make new friends, and just 3% for dating.
Social media users aged 50 years or younger are more likely to use these tools to connect with existing friends and reconnect with old ones – 70% cited this as a major reason.
Perhaps surprisingly, 74% of users stated that they had no interest in reading comments by celebrities, athletes and politicians.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in